Open houses are one of the most powerful tools in a realtor’s lead-generation toolbox. Not only do they attract potential buyers, but they also draw curious neighbors—many of whom may be future sellers. For realtors looking to maximize their open house efforts, here are five proven strategies that can turn a weekend showing into a pipeline of opportunities.

1. Treat Every Visitor as a Potential Client
Every person who walks through the door is more than just a guest—they are a lead. Whether they are buying soon, planning to sell, or simply browsing, take the time to connect and gather their information.
2. Create a Memorable Experience
Instead of a typical open house, make it an event. Offer refreshments, highlight unique features of the property, and consider small giveaways. The more memorable the experience, the more likely visitors are to remember you.
3. Use Sign-In Technology
Rather than a paper sign-in sheet, use a digital sign-in app. This not only feels more professional but also ensures accurate contact details for follow-up.
4. Engage the Neighbors
Many of your best seller leads are the neighbors who stop by. Invite them with personal door-knocks or flyers. Position yourself as the neighborhood expert who can help when they’re ready to sell.
5. Follow Up Quickly and Consistently
An open house without follow-up is a missed opportunity. Reach out within 24 hours with a thank-you message, additional property information, or an invitation to a consultation.
For new and experienced realtors alike, mastering open house strategies is about more than selling one property—it’s about building relationships and future business. At White Rock Realty, we coach our agents on how to turn every open house into a lead-generating machine.

If you’re looking to grow your real estate career, social media is no longer optional—it’s essential. The right platforms can help you connect with buyers and sellers, build your personal brand, and generate leads without cold calling. But with so many options, where should real estate agents focus their time? Let’s break down the top platforms for lead generation.
1. Facebook
Still the leader in real estate marketing, Facebook makes it easy to run targeted ads, promote listings, and engage with local community groups. Its Marketplace feature also attracts homebuyers and renters searching for properties. Consistency is key—regular posts and quick responses to inquiries can quickly turn followers into clients.
2. Instagram
Perfect for visually showcasing homes, Instagram thrives on eye-catching content. High-quality photos, short videos, and Reels can capture attention quickly. Adding location tags and hashtags helps expand your reach, while Stories offer an authentic way to connect with potential clients and share behind-the-scenes insights.
3. LinkedIn
While not often the first platform agents think of, LinkedIn is powerful for networking and building professional credibility. Sharing market updates, success stories, and industry insights positions you as a knowledgeable expert. It’s also a great way to connect with referrals from other professionals.
4. TikTok
Yes, even TikTok is becoming a real estate powerhouse. Short, engaging videos showcasing properties, home tips, or your daily life as an agent can quickly build trust and attract a younger audience. Creativity wins here, and the algorithm rewards content that entertains while educating.
Ultimately, the best platform is the one you’ll use consistently. Start with one or two, focus on creating valuable content, and watch as your social media presence begins to generate real leads.