Real Estate Agent Guide to Instagram Marketing

In today’s competitive real estate market, Instagram is a powerful tool for real estate agents looking to grow their brand, generate leads, and connect with buyers and sellers. With over 2 billion monthly users, Instagram marketing for real estate agents is no longer optional—it’s essential.
To start, optimize your Instagram bio with a professional photo, your location (Texas, Oklahoma, or New Mexico), and a link to your real estate website or Linktree. Post consistently with a mix of property listings, behind-the-scenes videos, market tips, and client testimonials. Use relevant real estate hashtags like #TexasRealtor, #HomeForSale, or #FirstTimeHomeBuyer to expand your reach.
Leverage Instagram Stories and Reels to showcase open houses, staging tips, and neighborhood features. Engage your followers with polls, Q&As, and local content that builds trust. Always include strong calls-to-action like “Schedule a showing” or “DM me for details.”
Instagram ads can also help agents target specific locations and demographics. With the right strategy, Instagram can become your go-to real estate lead generation platform.
Stay consistent, authentic, and informative—and watch your real estate business grow through Instagram marketing. For more real estate social media tips, follow our blog and weekly coaching sessions.