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The Top 10 Books Every Real Estate Agent Should Read

7/28/2025

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Success in real estate requires more than market knowledge — it demands mindset, strategy, and constant growth. Whether you’re a new agent or a seasoned pro, reading the right books can transform your real estate career. Here are the top 10 books every real estate agent should read to level up in 2025:
  1. The Seven Levels of Communication by Michael Maher– Ultimate guide to working by referral.
  2. Sell It Like Serhant by Ryan Serhant – High-energy sales techniques for today’s market.
  3. The Compound Effect by Darren Hardy – Small tweaks lead to big changes long term
  4. The ONE Thing by Gary Keller – Learn to focus and eliminate distractions.
  5. Fanatical Prospecting by Jeb Blount – Perfect for agents looking to boost lead generation.
  6. Your First 365 Days in Real Estate by Shelley Zavitz – A roadmap for new agents.
  7. Ninja Selling by Larry Kendall – Build relationships and referrals the smart way.
  8. Atomic Habits by James Clear – Create consistent daily routines for long-term success.
  9. Exactly What to Say by Phil M. Jones – Improve your scripts and conversations.
  10. Never Split the Difference by Chris Voss – Learn high-level negotiation skills from an FBI pro.
Whether you're working real estate in Texas, Oklahoma, or New Mexico, these books offer timeless strategies to build your business, close more deals, and serve clients better. Add them to your success library today!
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    Brad Anderson - Broker/Owner

    Brad Anderson
    Broker & Owner, White Rock Realty Brad Anderson is the Broker and Owner of White Rock Realty, a virtual real estate brokerage serving Texas, New Mexico, and Oklahoma. With over 14 years of experience as a licensed Texas real estate broker, Brad combines industry expertise with a deep passion for agent development. He leads a growing team of over 160 agents, providing hands-on coaching, business strategy, and education to help them succeed in today’s competitive market. Before launching White Rock Realty, Brad brought his background in hotel revenue management and business operations to the real estate world—giving him a sharp edge in negotiation, marketing, and data-driven decision-making. He’s also a certified real estate instructor, teaching all six qualifying education courses at Champions School of Real Estate, where he’s known for blending humor, visual aids, and real-world stories to make learning practical and engaging. Brad’s mission is simple: empower agents to keep more of what they earn, grow smarter businesses, and enjoy the freedom that comes with doing real estate their way.

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